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Research papers

How Disney bridges the multi-cultural divide

Disney sought to solidify its cultural relevancy and apply proven methods to hardwire the voices of their African American guests into the very fabric of their resorts. In 2006 after launching the Ebony Perspectives Community, a small, private, and...

Catalogue: Congress 2008: Frontiers
Authors: Paul Caswell, Manila Austin
Companies: Communispace Corporation, The Walt Disney Company
September 26, 2008
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Citation

Caswell and Austin (2008a, September 26). How Disney bridges the multi-cultural divide. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/how-disney-bridges-the-multi-cultural-divide